The UK design team 'ashortwalk', is a brand committed to a circular economy. They use waste materials because they are both a challenge and an opportunity. The famous rCUP was born from a desire to create meaningful products from recycled materials and through the help of Simply Cups recycling program, the team are actively committed to closing the loop on product design with circular economy practices. This way natural resources stay natural, and the landfill starts to shrink.

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