Earth Mob

This is the MOB manifesto for change: a straight-talking handbook that deals with the ecological problems of our age and shows us how we can tackle them from our kitchens, the MOB way.

MOB Kitchen are the pioneers of budget-friendly food for the masses and with their core demographic sitting in-between Gen-Z and Millennials it's time to address the concerns of a generation and equip the MOB with the core principles of how they can cook, eat and live green.

Earth MOB seeks to answer some of the most commonly asked questions surrounding food production and its impact on the environment and what we can to reduce our footprint. From sustainability to seasonality, plastic-free and zerowaste, Earth MOB is filled with thrifty kitchen tips and delicious recipes to help you save money and cut down on food waste as well as advice on how to shop and store food more efficiently. With information on sustainable food swaps, intuitive cooking hacks and how to make the most of your leftovers, this small but mighty book is the go-to for any ecologically-minded cook.

Hardback.

128 pages.

19cm x 14cm.

Adult non-fiction; recipe book/ sustainability.

Published by Pavilion.

Ben Lebus has always been passionate about food and learnt to cook from his father, who ran an Italian restaurant for a number of years. At university, he quickly saw that his flatmates did not share his knowledge of cooking, and their repertoire consisted of pasta with pesto and bacon sandwiches. That was it; he decided to devise a list of recipes that would feed four people for under a GBP10, wanting to show that it was possible to cook beautiful, healthy, delicious food on a budget. He launched Mob Kitchen three months after he graduated. The "thrifty home-cook's unlikely hero" according to the Daily Mail, Ben has harnessed a strategic group of supporters and collaborators, including sponsoring university sports team kit around the UK, collaborating with dating app Bumble and speaking at Yfood events. Mob Kitchen has 132K followers on Facebook and 45K followers on Instagram.

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