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Pricing The Priceless

Pricing The Priceless

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Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets by Paula DiPerna. A powerful 'must read' for thought leaders, activists, and business executives, this book is a deep dive into the frontier of finance and our value of this planet. Bridging the tangible and intangible, DiPerna investigates a critical question of rising economic and social inspiration: What is money for?


Renowned environmental strategist, speaker, world traveler and author Paula DiPerna brings a unique voice and optic to de-mystify and unveil today’s most fascinating financial disruption—pricing the priceless to flip conventional ideas of how we value natural assets and why.

She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations—controversial and paradoxical, but essential.

The author also examines:

  • Fascinating new financial inventions and experiments—insurance, bonds, markets, investment funds—all aimed at pricing what is precious and vital to human well-being
  • How the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return
  • How climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions
  • How once-radical ideas about measuring economic progress are now re-imagining the very purpose of capitalism
  • Why finance needs critical re-invention to remain credible in the face of increasing public skepticism of business-as-usual economic practice

In the book, you’ll travel from rainforests to Wall Street, Board Rooms to the Vatican, coral reefs to mangroves to China’s carbon markets.

272 pages, Hardcover, published in May 2023 by Wiley Books.

About the Author:

Paula DiPerna is a pioneer and leader at the forefront of finance and climate policy, from the Oval Office to Antarctica, coral reefs to carbon markets. She served as President of CCX International, the world’s first expansive emissions trading system to address global warming; President of the Joyce Foundation; and writer for underwater hero, Jacques-Yves Cousteau. Currently, she is Special Advisor to CDP, the world’s only integrated environmental disclosure system. DiPerna is a frequent media commentator and public speaker.

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