How did Wilson Payne socks begin?

Wilson Payne started in 2018, when two Melbourne graphic designers created a tea towel covered in Australian flora and fauna as a Christmas gift. The response was so good, they realised there was a huge appetite for Australiana that wasn’t kitsch or imported — but designed well and made right here in Australia.

From that first tea towel came the idea for socks that captured the same playful spirit. Today, their Australiana sock collection features cheeky characters like the kookaburra, platypus, echidna and green tree frog — each bursting with personality.

Why are Wilson Payne socks so popular?

Because they tick all the boxes:

• Designed and made in Australia – supporting local makers, not cheap imports.
• Eco-friendly – better quality, less waste.
• Colourful and fun – think nostalgic snacks, iconic animals, and bold patterns.
• Gift-worthy – they make people smile, which is exactly what customers keep saying in feedback.

As Wilson Payne like to put it, these socks bring all that’s unique about Australia to life — and onto your feet.

Are Wilson Payne socks good quality?

Yes — they’re not “souvenir socks” you wear once and toss. Wilson Payne’s background in design means the focus is on detail and durability. Customers often comment that the socks are comfortable, long-lasting, and stylish enough to wear anywhere, while still packing a playful punch.

What designs can you get?

• Australiana wildlife like kookaburras, platypuses, echidnas, and frogs.
• Nostalgic Aussie food favourites.
• New characters added regularly thanks to customer suggestions.

Every pair has a story — whether it’s celebrating a holiday memory, a favourite Aussie critter, or simply the joy of colour.

Why buy Australian made socks?

Most “Aussie” souvenirs aren’t even made in Australia. Wilson Payne wanted to change that. By producing locally, they keep the designs authentic, cut down transport emissions, and support Australian manufacturing. It’s a win-win: socks with a sense of humour and a sense of place.

The final step

Wilson Payne socks aren’t just something to cover your toes. They’re a design statement, a talking point, and a little reminder of what makes Australia unique. Slip some on and carry a bit of Aussie fun wherever you go.

Where to buy

Yes — you can buy Wilson Payne’s Australiana socks online exclusively from Biome.  Whether you’re after a gift with personality or a wearable reminder of Australia’s wildlife and icons, Biome makes it easy to shop the full collection and have them delivered straight to your door.

FAQ

What sizes do Wilson Payne socks come in?
Most socks come in two sizes, designed with a comfortable stretch that suits a wide range from about aged 10 to adult.

Are Australiana socks a good gift?
Absolutely — they’re fun, practical, and uniquely Australian. Many customers love gifting them to friends overseas as a piece of Australiana they can actually use.  

What makes Wilson Payne socks eco-friendly?
They’re designed and made in Australia, which reduces transport emissions and supports local, ethical manufacturing.

How should I care for patterned socks?
Gentle machine wash inside-out helps keep the designs bright and long-lasting.  Always use natural laundry detergent as it is more gentle on your clothes.

Can I buy Wilson Payne socks online?
Yes, you can find them at Biome’s online store, and we ship Australia-wide.